RILEY - DEALERS
Today it is barely possible for any car manufacturer to sell its products direct to the public. However, at the dawn of the motoring age, when Riley launched it's Royel Riley, that may well have been exactly what they did. Soon, however, as the product was proven and news of it spread, it would have become increasingly difficult to sell to people from further afield, and so distributors were slowly appointed across the country. By the mid 1920s, it seems that Riley, like many other marques, had a distributor in every major town and city across the country, and many smaller locations too. Remembering that these were distributors, where all but a few would have only had one or two examples of new cars for the public to view, the rest done via catalgoues and brochures, unlike the modern dealerships.
Whilst it is, therefore, obvious that over the forty years of the independent company, there must have been several hundred sites across Britain selling Rileys, few are commonly known of, and most are long forgotten memories. Even post war, as Nuffield then BMC rationalised, the presence of a Riley distributor may have been forgotten as they could be little more than a dark corner at the back of the Austin-Morris showroom.
Below are details on a few of the dealers that have been identified: